Greed and ego were two key factors in Pro Arts' demise.

These factors prevailed in every area that one could conceive.

First, Pro Arts Sales Representatives all took credit for Farrah's success. Each felt that they had "done the most" to make the poster successful and that Pro Arts was only an element of being the supplier.

Each representative became an "expert" in what was "hot" and what was not!

Everyone had made so much money in such a short period of time that they could not endure the "slow period" that follows a great "push" into the marketplace.

Each representative had "ideas" of what to license and what properties to obtain.

While I do not pretend to be a guru of licensing, I do know that my "shotgun" method of marketing is the best way to approach a market that is very uncertain.

No person can predict the success of a television series or movie. They can with some certainty determine if the necessary elements are present in that series or movie to merit a license. No one can pick winners 100% of the time. If that were the case, there would only be one poster company and it would out bid the others on all of its "hot" properties. Harry Geisler and Factors, Etc. had tried to do exactly this.

Harry had made such a smash with his T-shirts of Farrah through our copyrighted design that he went to Hollywood and became associated with a man named Stanford Blum.

Blum had obtained contacts in the Hollywood circle that afforded Harry easy access to Agents and Managers.

Both Blum and Harry lied about Farrah's poster stating that they were the ones responsible for the success of the design!

It was about this time I met a man named Robert Cohen and his son, Jeffery.

They were competitors of Factors and their company, Photo-Lith, had the "Charlie's Angels" T-Shirt rights from Spelling-Goldberg Productions. Bob Cohen was one of the nicest men that I have ever met in or out of this industry.

Unfortunately, he had terminal cancer and he was spending a great deal of time fighting cancer and his competition.

Ultimately, he died during our association and I had been working with his son, Jeff, to try and stabilize our business relationship.

Harry had breached our licensing agreement and undermined our business in his effort to obtain licenses.

While Pro Arts had used a "Favorite Nations" clause it its agreements to license posters, it had worked successfully since Pro Arts had the reputation of paying off its licenses even if the licenses were losers.

I had been known in Hollywood as "old 2 & 6" since I had agreed to advance $2,000.oo on a $6,000.00 Contract in order to get licenses for posters and Iron-On T-Shirt Transfers.

Harry had lied to agents and managers in that he had taken all the credit for the Farrah poster. This allowed Harry to obtain an independent license from Sylvester Stallone and the exclusive license for a movie that was to be released in 1977 that would change the course of Science Fiction for generations to come.